Temecula Valley welcomed approximately 3.14 million visitors in 2019, an increase of more than 13,500 trips from the previous year. Also, Temecula Valley is gaining recognition for its great restaurants. Top things to do when traveling include dining and shopping. Retail was at $105 million in 2018 and $112 million in 2019, showing a 6.7% growth. Food & Beverage Services brought in $212 million, a 7% increase. There was notable growth in the categories of Food & Beverage Services and Retail. lodging, sales, motor fuel taxes) the remainder was paid by travel industry employees and businesses (e.g. More than ninety percent of the tax revenue was paid by visitors (e.g. State and local tax revenue due to travel in 2019 was $47.1 million, an increase of 7% over the preceding year. Travel to Temecula Valley in 2019 generated 9,110 jobs, which is a 3.4 % increase from the previous year. The report, prepared by Dean Runyan Associates, claims the total direct travel spending for Temecula Valley in 2019 was $1.125 billion. Visit Temecula Valley announced today its tourism impact report results for 2019.